I had a presentation, yesterday, with a very well run home improvement company. They brought in reps from almost all of the media outlets in the area to hear ideas, get rates and start their 2011 budget planning. I centered everything I did on those items which I determined to be the linchpins of their marketing program, getting leads, and closing sales. Sounds simple, I know, but so often we can get so fascinated with our own creativity that we wind up all over the place.
A trick play works if it gains big or scores. It also works if the possibility of it keeps the safeties back for an extra second off the ball.
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